HoldTheWheel

Pricing that scales with your business

Start free. Upgrade when the machine pays for itself. Cancel anytime.

Watch
$0
Free forever

See what the machine would do. Proposes actions; never executes. Perfect for evaluating fit.

  • 1 connected tool
  • 50 proposals/month
  • Weekly digest email
  • Read-only dashboard
  • Business email required
Start free
Starter
$49/mo
Billed monthly

Approve actions across 5 tools. Manual-mode drafts wait for your click.

  • 5 connected tools
  • 1,500 actions/month
  • Approve & run actions
  • 30-day history
  • Email support
Start 14-day trial
Pro
$199/mo
Billed monthly

Auto mode unlocked. All 4 products. Sonnet AI. Cross-business roll-up dashboards.

  • Unlimited tools
  • 10,000 actions/month
  • Auto-execute approved flows
  • All 4 products (Conductor / Tradehouse / EAS / Distributor)
  • Sonnet model access
  • 90-day history
Start 14-day trial
Recommended
Growth
$499/mo
Billed monthly

ALL 4 products + Activepieces + automation prefs + EAS Gateway + custom integrations. The Empire bundle.

  • Everything in Pro
  • Full Activepieces integration (600+ apps)
  • EAS Gateway high-volume tier
  • Custom workflow consult included
  • 10 team seats
  • 365-day history
  • Priority support SLA
  • Custom integrations
Start Growth bundle
Enterprise
Custom
Contact sales

Volume discounts, dedicated infra, regulated-vertical add-ons (HIPAA / SOX / GDPR), white-label options.

  • Custom pricing
  • Dedicated infrastructure
  • Regulated-vertical add-ons
  • SSO + SCIM provisioning
  • Custom SLA
  • On-premise / private-cloud deploy
  • White-label options
Contact sales

Compare features

All tiers include multi-tenant isolation, audit logging, and the eight-window dashboard.

Feature Watch Starter Pro Growth
★ Recommended
Enterprise
Products & access
Connected products 1 2 4 (all) 4 (all) + bundle Custom
Conductor
Distributor
Tradehouse (Trading CRM)
EAS (audit chain)
EAS Gateway high-volume
Automation & control
Automation modes Manual only Manual+Auto Manual+Auto All + Custom Custom
Activepieces flows 5 max 50 max Unlimited + custom Custom
Auto-execute approved
Custom workflow consult
Usage & history
Actions / month 50 1,500 10,000 Unlimited Custom
History retention 7 days 30 days 90 days 365 days Custom
Team seats 1 2 5 10 Custom
API & integrations
API access Read-only Standard High-volume Custom
Custom integrations
Activepieces (600+ apps) Limited Full Full + custom Custom
Support & SLA
Support channel Community Email Email + chat Priority + SLA Dedicated CSM
Audit log (EAS) Basic Full Full + export Full + retention
SSO / SCIM
Why Growth is the best deal

Growth bundles four products + Activepieces for less than buying them separately.

If bought separately
  • Conductor (Pro)$199/mo
  • Tradehouse (Pro)$199/mo
  • EAS (Pro)$199/mo
  • Distributor (Pro)$199/mo
  • Activepieces self-hostedsetup overhead
  • Total$796/mo
With Growth bundle
  • All 4 productsincluded
  • Activepieces (full)included
  • EAS Gateway tierincluded
  • Automation prefsincluded
  • Custom integrationsincluded
  • Total$499/mo
You save $297/month ($3,564/year) with the Growth bundle.
Start Growth bundle — $499/mo →

Pricing FAQ

Can I change tiers later?

Yes. Upgrade or downgrade any time from /settings/billing. Prorated automatically.

How does annual billing work?

Annual plans bill once for the year at a 20% discount vs monthly. Cancel any time for a prorated refund on unused months.

What payment methods do you accept?

All major credit cards via Stripe. ACH and wire transfer available on Enterprise.

Is there a free trial on paid plans?

Yes — 14 days on Starter/Pro/Growth. No credit card required to start the Watch (free) tier.

What is included in the Growth bundle?

All four Empire products (Conductor / Tradehouse / EAS / Distributor) at Pro-tier limits, plus full Activepieces integration, automation preferences, custom workflow consult, EAS Gateway high-volume tier, and SLA support.

How does cross-product entitlement work?

Your HoldTheWheel tenant ID is the shared customer ID across all Empire products. One subscription unlocks them all at the bundled tier.