● HoldTheWheel
Log in Start free
Empire's first dogfood product

Run your business on autopilot —
with full control.

Plug your tools in once. Set a spend limit. Watch the machine propose, draft, and (when you approve) execute the work you'd otherwise do yourself.

Start 14-day trial See what's inside →
No credit card. Cancel anytime. Free Watch tier always.

Four products. One control surface.

HoldTheWheel bundles Empire's standalone products into a single multi-tenant workspace.

Conductor
Operations + accounting wheel. 30 wrapped AI apps for back-office.
Tradehouse (Trading CRM)
Plug your broker (Alpaca, Schwab, Coinbase, Kalshi). Strategies + attribution.
EAS
Tamper-evident audit chain. HIPAA / SOX / GDPR-ready for regulated verticals.
Distributor
Marketing wheel. Auto-post to your socials, kill/clone winners, weekly recap.
Plus Activepieces (600+ integrations) as the connectivity foundation.

Pricing

Start free. Upgrade when the machine pays for itself.

Watch
$0/mo

See what the machine would do. Proposes; never executes.

  • ✓ 1 connected tool
  • ✓ 50 proposals/month
  • ✓ Weekly digest
  • ✓ Read-only dashboard
Start free
Most popular
Starter
$49/mo

Approve actions. Connect 5 tools. Manual-mode drafts.

  • ✓ 5 connected tools
  • ✓ 1,500 actions/month
  • ✓ Approve & run actions
  • ✓ 30-day history
Start 14-day trial
Pro
$199/mo

Auto mode. Sonnet AI. Cross-business roll-up.

  • ✓ Unlimited tools
  • ✓ 10,000 actions/month
  • ✓ Auto-execute approved flows
  • ✓ Sonnet model access
  • ✓ 90-day history
Start 14-day trial
Growth
$499/mo

Team seats. Custom integrations. SLA support.

  • ✓ 10 team seats
  • ✓ Custom workflow consult
  • ✓ Priority support
  • ✓ EAS regulated-vertical add-on
  • ✓ 365-day history
Contact sales

One dashboard. Eight windows.

1 · Fleet / Pipeline
Sortable rows of whatever drives your business — SKUs, leads, strategies.
2 · Companies List
Each business unit with daily metrics. Drilldown to SKU / service level.
3 · Email Feed
AI-sorted must-do items from your inboxes.
4 · Reports
Accounting + tax per EIN. Wrapped under-the-hood.
5 · Distributor
Pending posts across socials, blogs, ads. Approve / auto-run.
6 · Money Allocation
Set a cap. AI suggests per-channel split.
7 · Real-Time Workflow
Every active flow visible. Click for AI prompt + brain dialog.
8 · Tasks Completed
Daily summary of what the machine did. Bottom-line impact.

FAQ

Is this safe to plug into my business? ⌄

Yes. Watch tier proposes only — never executes. Starter+ tiers can execute, but every flow has a Manual mode that drafts and waits for your approval. You can switch any flow to "Off" at any time.

What about X (Twitter) posting? ⌄

Posting to X requires Iskra to register an X Developer App; until those tokens are pasted in /connections, X templates are marked "Coming soon" and cannot be instantiated.

Does this work with my Stripe / Shopify / Gmail? ⌄

Yes — we use Activepieces (MIT-fork) under the hood with 600+ integrations. Paste API keys in /connections.

Can I cancel? ⌄

Yes, any time, from /settings/billing. Cancelling drops you back to the free Watch tier; your data is preserved.

Do you see my data? ⌄

Per-tenant Redis namespaces isolate every customer. Owner-tenant ("empire_owner") roll-up views are aggregate-only across customer tenants; raw data never crosses tenant boundaries.